Intellectual Property

“Halal” Certification and Logo: A New Intangible Asset for the Food Industry

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Introduction Muslim consumers have been a major factor in the increased demands for food products and services that conform to the Islamic religious principles. These food products are considered “Halal” and that they contain ingredients that are permitted in Islam. “Halal” Certification System   “Halal” originates from an Arabic phrase that means allowed or permitted by […]

Intellectual Property

Brand Valuation: Interbrand Method

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Introduction When we visit the KLCC Suria in Kuala Lumpur, Malaysia, a popular shopping mall, our eyes would be dazzled by illuminations of brands, from local brands to international brands. Lighted logos of brands are prominently placed at various points of their well-designed stores. Brand owners should like my wife, Datin Azimah: toothpaste (Colgate), washing […]

Intellectual Property

Intellectual Properties in Companies

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Introduction Many businesses, including services firms, do not realize they have intellectual property rights that are valuable, such as trademarks and copyrights, and that there are means to protect them. Conversely, many businesses may think they own the intellectual property rights in work they paid for, such as custom software, when in fact they may […]

Intellectual Property

Motivating Innovators: Employee’s Compensation System

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Introduction  Recently, we attended a talk by Dr. Joon Seok Lee, President, Korean Invention Promotion Association (KITA). The talk, Employee’s Patent Compensation System (EPCS) in Korea, was organized by Malaysian Association of Research Scientists (MARS). The EPCS has been a motivating factor for engineers and scientists in Korea to discover new innovations and allow their […]