Intellectual Property

Brand Valuation: Interbrand Method

Posted on

Introduction When we visit the KLCC Suria in Kuala Lumpur, Malaysia, a popular shopping mall, our eyes would be dazzled by illuminations of brands, from local brands to international brands. Lighted logos of brands are prominently placed at various points of their well-designed stores. Brand owners should like my wife, Datin Azimah: toothpaste (Colgate), washing […]