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The Blog of Dato' Dr Anuar Md Nor

Month: October 2020

Electric and Autonomous car

In the electric-car era, nickel is worth more than a dime

Posted on October 28, 2020October 28, 2020

In the history of marketing, in 1940, Pepsi was credited with an advertising campaign called “twice as Much for a Nickel”. It was based on the fact that Coca Cola was sold in 6-ounce bottles and the new Pepsi bottles were 12 ounces.  An article in Wall Street Journal, online edition, on October 27th, 2020, […]

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