In the electric-car era, nickel is worth more than a dime
Posted onIn the history of marketing, in 1940, Pepsi was credited with an advertising campaign called “twice as Much for a Nickel”. It was based on the fact that Coca Cola was sold in 6-ounce bottles and the new Pepsi bottles were 12 ounces. An article in Wall Street Journal, online edition, on October 27th, 2020, […]