{"id":1638,"date":"2021-02-17T17:25:30","date_gmt":"2021-02-17T09:25:30","guid":{"rendered":"https:\/\/datodranuar.com\/wp\/?p=1638"},"modified":"2021-02-17T17:36:46","modified_gmt":"2021-02-17T09:36:46","slug":"we-could-be-buying-apples-autonomous-electric-vehicle-soon","status":"publish","type":"post","link":"https:\/\/datodranuar.com\/wp\/2021\/02\/17\/we-could-be-buying-apples-autonomous-electric-vehicle-soon\/","title":{"rendered":"We could be buying Apple\u2019s autonomous electric vehicle soon!"},"content":{"rendered":"\n

On February 13th<\/sup>, 2021, the headline of the Times London online was \u201cBritons are at the back of  a year-long queue for new Tesla model. Another headline in the Barron\u2019s online reads \u201cElectric vehicles were a non-starter until Tesla comes along.<\/p>\n\n\n\n

There were a few starts for electric vehicles in the last 100 years. The Barron\u2019s article highlighted several interesting facts.  In 1959 there were a half-dozen companies racing to bring out the first  electric automobile in a half-century. Leading the way was the Nu-Klea Starlite, a new electric model being billed as an \u201ceconomy car\u201d. At that point pint, Barron\u2019s noted: \u201cSimply by plugging the car into an electric outlet each night, thereby recharging the batteries, the owner can drive about 80 miles the next day at a cost of about US20 cents.\u201d<\/p>\n\n\n\n

The Nu-Klea Starlite  failed and no other successful EVs  emerged from this period. It continued for the rest of the 20th<\/sup> century-high hopes dashed by  lack of vision, willpower, and funding. It took an new century, the 21st<\/sup> century, for EVs to be embraced by car-buying consumers.  <\/p>\n\n\n\n

Short history of the EV<\/p>\n\n\n\n

The first  exciting age of the EVs  happened in the first decade of the 20th<\/sup> century. According to Barron\u2019s the stately, battery-powered sedans of the pre-World Wat 1 era were purchased by well-to-do urbanites. President Woodrow Wilson drove around the White House in his Milburn Electric. Unlike gasoline-powered cars, EVs rode clean and silent, with little effort or maintenance needed. But they lacked speed (about 40 km per hour) and range of about 97 to 112 km per charge, largely because the batteries were so heavy.<\/p>\n\n\n\n

The first electric age effectively ended in 1915, after Henry Ford and Thomas Edison teamed up to take  a crack at EVs. The EVs produced were too slow, too heavy and too costly. The EV project was dropped by the two \u201cgiant men\u201d of the period.<\/p>\n\n\n\n

That was pretty  much where things still stood in 1959, when Klea Starlite made its disappointing debut. EVs were not abandoned. They were produced as golf carts, and \u201cBritish milk floats\u201d.<\/p>\n\n\n\n

Fast-forward to 1968, when Barron\u2019s reported that GM. Ford and Chrysler were boasting about their research on smogless vehicles. The big hope this time was a Union Carbide electric motorcycle, which achieved 40 km per hour . The motorcycle was \u201cstrictly experimental\u201d, and the big the  American automobile companies has nothing of their own to offer except vague promises of electric passenger vehicles that might be ready for commercial production in 10 to 15 years.<\/p>\n\n\n\n

Barron\u2019s wrote another decade passed. Then, on June 13th<\/sup>, 1977, Barron\u2019s cited \u201crenewed interest in EVs,\u201d this time because of concerns about the oil embargo and air pollution. Yet the only producer of EVs was Sebring-Vanguard, whose Citicar two-seater \u201cboast a top speed of 61 km per hour and can go about 60 km per charge. \u201cThe Citicar was flimsy, Barron\u2019s wrote, \u201cit is not allowed on major highways.\u201d<\/p>\n\n\n\n

Some 13 years later, in 1990, then GM CEO Roger Smith, \u201cdesperate for a piece of good news on which to end his career,\u201c as Barron\u2019s puts, introduced a new EV programme with great fanfare. But the effort didn\u2019t yield a car until 1996\u2014the General Motors EV1, a two-seater with an initial range of just about 97 km. GM pulled the plug on production in 1999., sparking controversy in the documentary, Who Killed the Electric Car?<\/p>\n\n\n\n

By 2002, the big car makers knew that the gasoline engine was \u201crumbling into end of its product cycle,\u201d with Ford, GM and the then DaimlerChrysler \u201cwell spending over US$1 billion a year on new-engine technologies, \u201c including hybrids, Barron\u2019s wrote. Led by Toyota\u2019s Prius, there were 50,000 hybrids on US roads.<\/p>\n\n\n\n

Enter Tesla<\/p>\n\n\n\n

The modern EV era begins with Tesla and CEO Elon Musk, a visionary like Ford or Edison. Musk\u2019s goal was is \u201can electric-car revolution,\u201c and instead of building another niche economy EV, Musk shot for the moon with a high-end sports car, the Tesla Roadster. Barron\u2019s admitted that it underestimated the power of Musk\u2019s revolution. A 2013 cover story panned the stock, Tesla Inc., suggesting that Tesla\u2019s fans \u201care viewing its prospects through 3-D glasses.\u201d Today, the company is worth more than US$800 million, producing about 500,00 vehicles per year.<\/p>\n\n\n\n

Planned  Entry of Apple Inc.<\/p>\n\n\n\n

Many traditional car companies and new EV start-ups have joined Tesla to produce EVs in the US, Europe, China and Japan. New eco-system of EV has emerged including large battery production and  sophirtai9cted software to provide various features which are not available in today\u2019s gasoline-powered cars.<\/p>\n\n\n\n

More interesting is the planned entry of Apple Inc. into the automobile industry. The Times on London Times on February 16th<\/sup>, 2021, noted this development. Apple, which has overhauled the personal, music and mobiles market, has remained silent over its plans for vehicles. Its car plan, known internally as Project Titan, have been in the works for some years. It was reported that the company intended to produce a passenger vehicle in 2024. An analyst at Morgan Stanley, Katy Huberty, noted the smartphone market is worth US$500 billion each year. \u201cThe mobility market is worth US$10 trillion, so Apple would only need a 2 per cent market share of this market to be the size of their phone business,\u201d she told clients.<\/p>\n\n\n\n

In smartphones Apple uses a major contract manufacturer, Foxconn Technology Group, to produce all its smart phones. Apple its efforts on designing, software development and marketing. Major car companies have been making announcements that they are interested to partner Apple to produce tis vehicle.  <\/p>\n\n\n\n

The Times London quoted the CEO of Volkswagen, the largest car company in the world, that it was not afraid of Apple\u2019s plan to enter the automotive industry. He said the global car market would not be transformed overnight. He has to be careful!<\/p>\n\n\n\n

Apple has led to the failure of Nokia, then the market leader of mobile phone. We believe the business model of the mobility industry is ripe for major disruption after 100 years. CEOs of major car companies have to take note that Apple has a cash in hand of US$191.83 billion, meaning they  has  substantial ammunition to compete in the new autonomous electric vehicle industry.   <\/p>\n","protected":false},"excerpt":{"rendered":"

On February 13th, 2021, the headline of the Times London online was \u201cBritons are at the back of  a year-long queue for new Tesla model. Another headline in the Barron\u2019s online reads \u201cElectric vehicles were a non-starter until Tesla comes along. There were a few starts for electric vehicles in the last 100 years. The […]<\/p>\n","protected":false},"author":1,"featured_media":1634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[2],"tags":[],"series":[],"class_list":["post-1638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electric-and-autonomous-car"],"episode_featured_image":"https:\/\/datodranuar.com\/wp\/wp-content\/uploads\/2021\/02\/milburn-car-pinterest.jpg","episode_player_image":"https:\/\/datodranuar.com\/wp\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":false,"audio_player":false,"_links":{"self":[{"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/posts\/1638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/comments?post=1638"}],"version-history":[{"count":1,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/posts\/1638\/revisions"}],"predecessor-version":[{"id":1639,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/posts\/1638\/revisions\/1639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/media\/1634"}],"wp:attachment":[{"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/media?parent=1638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/categories?post=1638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/tags?post=1638"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/series?post=1638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}