{"id":1191,"date":"2020-02-15T05:10:11","date_gmt":"2020-02-15T05:10:11","guid":{"rendered":"https:\/\/datodranuar.com\/wp\/?p=1191"},"modified":"2024-09-04T20:23:48","modified_gmt":"2024-09-04T12:23:48","slug":"food-supplements-for-heart-health-are-big","status":"publish","type":"post","link":"https:\/\/datodranuar.com\/wp\/2020\/02\/15\/food-supplements-for-heart-health-are-big\/","title":{"rendered":"Food Supplements for heart health are big"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"361\" src=\"https:\/\/datodranuar.com\/wp\/wp-content\/uploads\/2020\/02\/beta-glucan.jpg\" alt=\"\" class=\"wp-image-1195\" srcset=\"https:\/\/datodranuar.com\/wp\/wp-content\/uploads\/2020\/02\/beta-glucan.jpg 642w, https:\/\/datodranuar.com\/wp\/wp-content\/uploads\/2020\/02\/beta-glucan-600x337.jpg 600w, https:\/\/datodranuar.com\/wp\/wp-content\/uploads\/2020\/02\/beta-glucan-300x169.jpg 300w, https:\/\/datodranuar.com\/wp\/wp-content\/uploads\/2020\/02\/beta-glucan-230x129.jpg 230w, https:\/\/datodranuar.com\/wp\/wp-content\/uploads\/2020\/02\/beta-glucan-350x197.jpg 350w, https:\/\/datodranuar.com\/wp\/wp-content\/uploads\/2020\/02\/beta-glucan-480x270.jpg 480w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><figcaption class=\"wp-element-caption\">Beta-glucan extracted from oat is main ingredient for heart health<\/figcaption><\/figure>\n\n\n<button id=\"listenButton1\" class=\"responsivevoice-button\" type=\"button\" value=\"Play\" title=\"ResponsiveVoice Tap to Start\/Stop Speech\"><span>&#128266; Listen to Post<\/span><\/button>\n        <script>\n            listenButton1.onclick = function(){\n                if(responsiveVoice.isPlaying()){\n                    responsiveVoice.cancel();\n                }else{\n                    responsiveVoice.speak(\"Beta-glucan extracted from oat is main ingredient for heart health In our recent consulting assignment, we conducted a market research on active ingredients used in the nutraceutical industry. In general, the nutracutical industry is segmented into digestive health, immune support, weight control, heart health, beauty from within (nutricosmetic), heart health and cognitive (brain) health. This article covers the active ingredients used for heart health. The following article will touch on active ingredients for cognitive (brain) health. Sales of heart health foods and beverages are rising rapidly. Unlike other health product such as digestive health, consumers of heart health products are not offered \u201cinstant\u201d gratification, a visible result within a couple of months, but only a promise of a long-term health benefits. According to the World Health Organization (WHO), by 2030, almost 23.6 million people will die from cardiovascular diseases, mainly from heart disease and stroke, making heart health products a must-have and a key food and drink development area. It has taken years to build solid clinical basis for these ingredients and their ability to support heart health. Diet can have a considerable impact on heart health, as it is linked to diabetes, elevated blood pressure and elevated cholesterol levels, the major risk factors in developing cardiovascular diseases. There are three main factors in the expansion of the health and wellness sectors, and they are: Consumers are moving away from treatmentto prevention. When supplementing their diets,consumers tend to favour food and drinks over pills or capsules. With increasing education about the roleof functional ingredients, consumers more frequently build their diets aroundhealth conditions.\u00a0\u00a0\u00a0 The major movements towards nutraceuticals (including fortified\/functional foods and beverages, and vitamins and dietary supplements), focuses on adding purportedly beneficial ingredients to a diet to achieve the specific health function claimed by the product. Nutraceuticals represent a key focal point for product innovation. The impact of diet on cardiovascular disease risks is shown in the table below. Diabetes Obesity is an important risk factor for the development of diabetes and cardiovascular disease. Weight management and reduced intakes of fat, sugar and carbohydrate foods offer easy solutions, which can lead to the maintenance of good heart health. Hypertension The risk of elevated blood pressure and hypertension is determined by genetic background, as well as many different environmental factors, including nutrition. Excess weight, alcohol consumption, physical inactivity, stress and, in some individuals, a diet rich in salt may lead to increased blood pressure. Hypercholesterolaemia Elevated blood cholesterol is strongly associated with cardiovascular disease risk, as it promotes plaque development in arteries, which leads to heart attack, stroke and peripheral vascular disease. Reducing dietary intake of saturated fats and cholesterol, and consumption of plant sterols, beta-glucans and other ingredients can help reduce cardiovascular disease risk by lowering blood levels of LDL cholesterol, the so-called \u201cbad cholesterol\u201d, linked to formation of plaques. Hyperhomocysteinaemia Elevated blood levels of the amino acid homocysteine is also a known risk factor cardiovascular disease. Inadequate intakes of folic acid and\/or vitamins B12 and B6 can lead to elevated homocysteine. Homocysteine is thought to increase cardiovascular risk by reducing blood vessel dilation and contributing to blood clot formation. Ingredients used in heart health There are a number of nutritional ingredients positioned for heart health, which are listed below. Ingredient Heart health benefits Best fortified\/functional source Plant sterols\/stanols Average cholesterol reduction of 7-10%. Spreadable oils and fats, yoghurts Omega-3 Reduction of blood pressure, lowering of triglycerides, Milk, infant formula, spreadable oils and fats, bread, yogurt. Beta-glucans Regular consumption of beta-glucans contributes to maintenance of normal blood cholesterol concentrations. Oat, barley Dietary fibre Reduced risk of coronary heart disease. Bakery products and pasta Peptides Blood pressure lowering in hypertensive individuals. Yoghurt Squalene Can reduce cholesterol Bread and breakfast cereals Antioxidants Anti-inflammatory, beneficial to heart health. Chocolate, tea, red wine and other sources. Palm fruit juice would be a new source. Soy protein Reported to reduce cholesterol by 3%. Food and drinks with soy protein. Companies involved in heart health ingredient market There are many companies involved in the heart health nutritional ingredient market. These include Naturex SA, Ocean Nutrition Canada, Martek Biosciences Corporation and Cargill. These manufacturers also produce ingredients which are also targeted at cognitive health market. There is a high level of threat from product substitution in the heart health ingredient market. The increasing demand for heart health ingredients has resulted in a large number of ingredients competing for market share. The competition is keen in such segments such as fatty acids, vitamins and mineral supplements, antioxidants, botanicals and herbs. Moreover, majority of the ingredients\u2019 efficacy and safety, except a few, are backed by limited science. Additionally, consumers are confused by the offering of such ingredients in the market place. The omega-3 ingredient market is continuously undergoing consolidation. One large acquisition exercise was made by DSM which acquired Martek Biosciences in 2010. The latter was the first company to commercialize DHA produced from sources other than fish oils. Ingredient market for heart health According to market research company, Bekryl.com, the ingredient market for heart health was estimated to be US17,000 million in 2019. This market is growing at 7 per cent per year and forms the largest market for ingredient in the nutraceutical industry.\", \"UK English Female\");\n                }\n            };\n        <\/script>\n    \n\n\n\n<p>In our recent\nconsulting assignment, we conducted a market research on active ingredients\nused in the nutraceutical industry. In general, the nutracutical industry is\nsegmented into digestive health, immune support, weight control, heart health,\nbeauty from within (nutricosmetic), heart health and cognitive (brain) health. &nbsp;<\/p>\n\n\n\n<p>This article\ncovers the active ingredients used for heart health. The following article will\ntouch on active ingredients for cognitive (brain) health.&nbsp; &nbsp;<\/p>\n\n\n\n<p>Sales\nof heart health foods and beverages are rising rapidly. Unlike other health\nproduct such as digestive health, consumers of heart health products are not\noffered \u201cinstant\u201d gratification, a visible result within a couple of months,\nbut only a promise of a long-term health benefits. According to the World\nHealth Organization (WHO), by 2030, almost 23.6 million people will die from\ncardiovascular diseases, mainly from heart disease and stroke, making heart\nhealth products a must-have and a key food and drink development area. It has\ntaken years to build solid clinical basis for these ingredients and their\nability to support heart health.&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<p>Diet\ncan have a considerable impact on heart health, as it is linked to diabetes,\nelevated blood pressure and elevated cholesterol levels, the major risk factors\nin developing cardiovascular diseases. There are three main factors in the\nexpansion of the health and wellness sectors, and they are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Consumers are moving away from treatment<br>to prevention.<\/li>\n\n\n\n<li>When supplementing their diets,<br>consumers tend to favour food and drinks over pills or capsules.<\/li>\n\n\n\n<li>With increasing education about the role<br>of functional ingredients, consumers more frequently build their diets around<br>health conditions.\u00a0\u00a0\u00a0 <\/li>\n<\/ol>\n\n\n\n<p>The\nmajor movements towards nutraceuticals (including fortified\/functional foods\nand beverages, and vitamins and dietary supplements), focuses on adding\npurportedly beneficial ingredients to a diet to achieve the specific health\nfunction claimed by the product. Nutraceuticals represent a key focal point for\nproduct innovation. &nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>The impact of diet on cardiovascular\ndisease risks is shown in the table below. <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Diabetes      <br><br>Obesity   is an important risk factor for the development of diabetes and   cardiovascular disease. Weight management and reduced intakes of fat, sugar and carbohydrate foods offer easy solutions, which can lead to the   maintenance of good heart health.&nbsp;    &nbsp;   <\/td><\/tr><tr><td>Hypertension   <br><br>The   risk of elevated blood pressure and hypertension is determined by genetic background, as well as many different environmental factors, including  nutrition. Excess weight, alcohol consumption, physical inactivity, stress and, in some individuals, a diet rich in salt may lead to increased blood pressure.&nbsp;    &nbsp;&nbsp;&nbsp;    <\/td><\/tr><tr><td>Hypercholesterolaemia  <br><br> Elevated   blood cholesterol is strongly associated with cardiovascular disease risk, as   it promotes plaque development in arteries, which leads to heart attack,   stroke and peripheral vascular disease.   Reducing   dietary intake of saturated fats and cholesterol, and consumption of plant   sterols, beta-glucans and other ingredients can help reduce cardiovascular   disease risk by lowering blood levels of LDL cholesterol, the so-called \u201cbad   cholesterol\u201d, linked to formation of plaques.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;    &nbsp;   <\/td><\/tr><tr><td>Hyperhomocysteinaemia   <br><br>Elevated   blood levels of the amino acid homocysteine is also a known risk factor   cardiovascular disease. Inadequate intakes of folic acid and\/or vitamins B12   and B6 can lead to elevated homocysteine. Homocysteine is thought to increase   cardiovascular risk by reducing blood vessel dilation and contributing to   blood clot formation.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;    &nbsp;   <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Ingredients used in heart health<\/strong><\/p>\n\n\n\n<p>There are a number of nutritional ingredients\npositioned for heart health, which are listed below.&nbsp;&nbsp; <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\n  <strong>Ingredient<\/strong>\n  <\/td><td>\n  <strong>Heart health benefits <\/strong>\n  <\/td><td>\n  <strong>Best fortified\/functional source<\/strong>\n  <strong>&nbsp;<\/strong>\n  <\/td><\/tr><tr><td>\n  Plant sterols\/stanols\n  <\/td><td>\n  Average cholesterol reduction of 7-10%.\n  <\/td><td>\n  Spreadable oils and fats, yoghurts\n  <\/td><\/tr><tr><td>\n  Omega-3\n  <\/td><td>\n  Reduction of blood\n  pressure, lowering of triglycerides, \n  <\/td><td>\n  Milk, infant\n  formula, spreadable oils and fats, bread, yogurt.&nbsp;&nbsp; \n  <\/td><\/tr><tr><td>\n  Beta-glucans\n  <\/td><td>\n  Regular consumption of beta-glucans contributes to maintenance of normal\n  blood cholesterol concentrations. \n  <\/td><td>\n  Oat, barley\n  <\/td><\/tr><tr><td>\n  Dietary fibre\n  <\/td><td>\n  Reduced risk of\n  coronary heart disease. \n  <\/td><td>\n  Bakery products and\n  pasta \n  <\/td><\/tr><tr><td>\n  Peptides\n  <\/td><td>\n  Blood pressure lowering in hypertensive individuals.\n  <\/td><td>\n  Yoghurt\n  <\/td><\/tr><tr><td>\n  Squalene \n  <\/td><td>\n  Can reduce\n  cholesterol\n  <\/td><td>\n  Bread and breakfast\n  cereals&nbsp; \n  <\/td><\/tr><tr><td>\n  Antioxidants\n  <\/td><td>\n  Anti-inflammatory, beneficial to heart health.&nbsp; \n  <\/td><td>\n  Chocolate, tea, red wine and other sources. Palm fruit juice would be a\n  new source.&nbsp; \n  <\/td><\/tr><tr><td>\n  Soy protein\n  <\/td><td>\n  Reported to reduce\n  cholesterol by 3%.\n  <\/td><td>\n  Food and drinks with\n  soy protein.\n  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Companies involved in heart health ingredient market<\/strong><\/p>\n\n\n\n<p>There are many companies involved in the\nheart health nutritional ingredient market. These include Naturex SA, Ocean\nNutrition Canada, Martek Biosciences Corporation and Cargill. These\nmanufacturers also produce ingredients which are also targeted at cognitive\nhealth market. There is a high level of threat from product substitution in the\nheart health ingredient market. The increasing demand for heart health\ningredients has resulted in a large number of ingredients competing for market\nshare. The competition is keen in such segments such as fatty acids, vitamins\nand mineral supplements, antioxidants, botanicals and herbs. <\/p>\n\n\n\n<p>Moreover,\nmajority of the ingredients\u2019 efficacy and safety, except a few, are backed by\nlimited science. Additionally, consumers are confused by the offering of such\ningredients in the market place. The omega-3 ingredient market is continuously\nundergoing consolidation. One large acquisition exercise was made by DSM which\nacquired Martek Biosciences in 2010. The latter was the first company to\ncommercialize DHA produced from sources other than fish oils.&nbsp;&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<p><strong>Ingredient market for heart health <\/strong><\/p>\n\n\n\n<p>According to market research company, Bekryl.com, the ingredient market for heart health was estimated to be US17,000 million in 2019. This market is growing at 7 per cent per year and forms the largest market for ingredient in the nutraceutical industry.&nbsp;&nbsp; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our recent consulting assignment, we conducted a market research on active ingredients used in the nutraceutical industry. In general, the nutracutical industry is segmented into digestive health, immune support, weight control, heart health, beauty from within (nutricosmetic), heart health and cognitive (brain) health. &nbsp; This article covers the active ingredients used for heart health. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[70],"tags":[],"series":[],"class_list":["post-1191","post","type-post","status-publish","format-standard","hentry","category-must-read-reports"],"episode_featured_image":false,"episode_player_image":"https:\/\/datodranuar.com\/wp\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":false,"audio_player":false,"_links":{"self":[{"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/posts\/1191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/comments?post=1191"}],"version-history":[{"count":6,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/posts\/1191\/revisions"}],"predecessor-version":[{"id":3471,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/posts\/1191\/revisions\/3471"}],"wp:attachment":[{"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/media?parent=1191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/categories?post=1191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/tags?post=1191"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/datodranuar.com\/wp\/wp-json\/wp\/v2\/series?post=1191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}